Less Talk. More Content.

jehovasThere’s an annoying trend of late that’s been exacerbated by the Amazon-Hachette dispute. Waaaay too many writers are burning up Facebook and Twitter time trying to justify why they are self-publishing. Or they’re decrying “the death of the novel.” (Always a trad published author, and too frequently a literary one.)

Lovely. Either someone spent money on you, or you’re doing it all yourself. Guess what.

I don’t care. The last thing I need are hoards of authors pounding on my door Saturday morning asking if I’ve accepted Kindle/The Big Five/whatever as my personal publishing lord and savior.

“Hey, yeah, can you give me a minute? I want to talk to the fascinating gentlemen behind you with the copies of Watchtower. Thanks.”

Want to get my attention?

What are you selling? No, I don’t care if Macmillan dropped $20K on you to put it in Barnes & Noble, nor do I care if you’re a plucky indie writer. You are desirous of me spending my money and probably 4-6 hours of my time on your work. OK. What’s in it for me? This is a business. What’s in it for me, the consumer? Tell me what you’re selling. Moreover, tell me what it was you spent months writing. Why’s that got you so stoked you pumped out 90,000 words of it? Enlighten me. Excite me.

And try not to mention Amazon in any context except, “Hey, look, they’re selling it for 40% off today.”

Car companies have gone out of business trying to tell us to buy cars because they’re made in America (or wherever you live.) Rover and Jaguar are owned by an Indian company. Chrysler is owned by Fiat. Half of GM has ceased to exist. So did “Buy British” or “Buy American” work for them? The Jetta in my driveway says no. Why? The car is solid, cheap on gas, and comfy as hell, a poor man’s Audi. Likewise, I really don’t care if your three-book deal is contingent upon me buying what you’re selling or that you haven’t sold more than 5 self-pubbed books this month. I have limited time and a tall TBR stack to squeeze books in. Your case will be made on what you wrote, not how you published it.

Remember, it’s the content, stupid.

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